The fashion cycle has a funny way of rewarding those of us who hold on to the good things. For years, the Loewe Amazona sat quietly in the archives, a relic of a different time overshadowed by the louder, more geometric shapes of the 2010s. But as we step into February 2026, that noise has finally settled. The debut of the Amazona 180 by Jack McCollough and Lazaro Hernandez has not just brought back a silhouette, it has vindicated everyone who knew that true luxury is about endurance.
A Bag Born for Independence
To understand why the Amazona is back, you have to look at where it started. Launched in 1975, it was born during a massive shift for women in Spain. It was a time of liberation, and the bag was designed for the woman who was finally taking up space in the professional world with total autonomy.
Named after the female warriors of Greek mythology, its top handle frame was a sharp departure from the dainty, decorative bags of the past. It was unlined and flexible, designed to actually carry the weight of a busy life. That spirit of functional freedom is exactly why it feels so right for 2026; we are once again looking for style that works as hard as we do.
Living with the Icons
I’ve spent enough time with this bag to know that it’s not just about the look, it’s about the feel. In my own wardrobe, I have two very different versions that tell the story of this bag’s versatility.
First, there is the brown suede 28.
Suede is having a huge moment right now, and for good reason. It has a tactile, lived-in quality that you just don’t get with stiffer leathers.
The 28 size is my absolute go-to for traveling on planes because it handles the cabin environment with such ease. For everyday use, it is the perfect “Goldilocks” fit, it fits my iPad mini A17 Pro and all my essentials without ever feeling bulky. It’s the bag I reach for when I want something that feels intimate and personal.
Then, there is the orange leather 36. This one is more of a statement. Crafted in that legendary Loewe Nappa calfskin, the vibrant orange is a masterclass in colour. The 36 is larger, more confident, and it lets the details, like the reinforced corners and the hooped handles, really shine. It’s the bag for when you need to carry your whole world and still look like you have it all under control.
The 180 Shift: Availability
The reason everyone is suddenly hunting for archival Amazonas on the secondary market is the new Amazona 180. To celebrate the house’s 180th anniversary, the new creative direction has given the icon a subtle tilt. The new version features a single handle that lets the bag “slump” open in a way that feels incredibly modern.
For those looking to secure the new era, the Amazona 180 is scheduled to launch officially in Singapore on 26 February 2026. It will be available at the Loewe boutiques in ION Orchard and Marina Bay Sands.
The Amazona has survived because it was never just a trend. It was a response to a social change. In 2026, it remains the only bag that manages to balance serious craftsmanship with a soul. It’s not just a piece of history; it’s a bag for the way we live now.
